The year that marketers have been banking on has finally arrived. The 1996 Olympics will undoubtedly qualify as the mega-giant of entertainment marketing venues, and could potentially dwarf all other entertainment promotions this year. If your company has not succumbed to Olympic fever, there's no guarantee that your alternative marketing choices will not be affected by the scope of Olympic marketing appeal. Be prepared to experience the impact and presence of Olympic-size promotions from ...
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