Traditional promotions will drive shoppers into supermarkets for special offers and discounts, but brand marketers shouldn't overlook the potential to persuade shoppers and influence purchases using entertainment tie-in promotions with strong point-of-purchase advertising. Marketing a product through the use of video tie-ins is one way to create immediate excitement and interest in the in-store effort. Retailers have become accustomed to video promotion tie-ins and encourage the use of ...

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