Video cross-promotion tie-ins provide unique promotional advantages: sponsor exclusivity, no clutter, creative flexibility, point-of-sale presence, unique audience involvement, synergistic sponsorships, extensive promotional opportunities and built-in consumer demand. These are some of the insights from captivating case study presentations on "Jurassic Park" and "Free Willy," presented last month at the Brand Marketing/Supermarket News conference: "Cross-Promoting Video Titles in ...

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