If Procter & Gamble and Frito-Lay roll out their Olean products nationally, price points are certain to be higher than for the companies' regular salty snacks. s potato chip line is anywhere from $1.20 to $1.80 more than its regular chips, depending on the market. Retailers in test markets have heard some complaints over the price disparity. They said some consumers aren't willing to pay significantly more for salty snacks -- even if they are fat free. "They're willing to pay maybe 20 ...

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