The much anticipated rollout of potato chips made with Olean has been well-received, and retailers are hoping that this alternative to fat will revitalize the snack category. Olean, the brand name for olestra, is being hailed by some as the biggest product innovation since NutraSweet artificial sweetener. Some of the largest supermarket chains in the country, including Kroger Co., Safeway, Ralphs Grocery Co. and Jewel Osco, have even run full-page ads at their own expense announcing the ...

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