The media crunch around Procter & Gamble's new fat substitute, Olean, has bagged grocery buyers' attention but has left them wondering how far it might chip its way into the salty snacks market. Several retailers told SN that Olean likely will shake up the salty snacks playing field, since a giant like P&G is behind it and Frito-Lay, the largest U.S. snack manufacturer, quickly decided to test its use. Yet they also voiced concern that media reports of alleged side effects -- ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.