The surge of activity surrounding the sugar-free candy segment is due to a change in its targeted consumers, retailers told SN. Diabetics and other types of shoppers with restricted diets remain the core group, but the market has broadened to include more health-conscious consumers. "People are becoming much more educated about taking care of their bodies and losing weight," said Dan Van Zant, buyer at C&K Markets, Brookings, Ore. A larger amount of people in the middle-to-upper classes ...

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