WASHINGTON -- Many distributors have developed a false sense of comfort about the lack of importance of certain Efficient Consumer Response initiatives, Allister Graham, chairman and chief executive officer of Oshawa Group, Etobicoke, Ontario, warned in a speech here last week. But companies that lag in developing ECR savvy will pay a big price in the near future, he stressed. "I find that a surprising number of executives still consider many aspects of ECR as optional," or attribute ECR's ...

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