As baby boomers mature, their heightened focus on healthy living is driving significant product development, industry experts said. By sheer weight of numbers, they will continue to do so for many years to come. According to research conducted by the U.S. Department of Agriculture's Economic Research Service, the nation's population is wealthier, older, more educated and more ethnically diverse than ever before. ERS expects these demographic changes to become even more pronounced in the ...

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