As the Quaker Oats Co. prepares for the national launch of its new Nutrition for Women brand, other companies are also getting involved in what some say could be a big marketing trend: foods and beverages formulated just for women. Nutrition for Women, an instant hot cereal in test market since late last year and slated to roll out nationally in August, is packed with good-for-women ingredients: calcium and vitamins A and D for bone health; iron and B vitamins for energy; folic acid and ...
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