As the Quaker Oats Co. prepares for the national launch of its new Nutrition for Women brand, other companies are also getting involved in what some say could be a big marketing trend: foods and beverages formulated just for women. Nutrition for Women, an instant hot cereal in test market since late last year and slated to roll out nationally in August, is packed with good-for-women ingredients: calcium and vitamins A and D for bone health; iron and B vitamins for energy; folic acid and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.