Product prices usually cause consumers to pick one brand over another, according to a survey conducted for SN by America's Research Group, Charleston, S.C. Of 1,000 consumers surveyed, 54% cited price as the feature that most often influences which brand they choose. Retailers polled by SN agreed that price is a determining factor in buying Center Store products. While brand loyalty exists, they said most consumers make purchasing decisions based on how much an item costs. "People are very ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.