When it comes to the explosion in direct-to-consumer advertising by drug companies of prescription remedies on TV, in magazines and elsewhere, Stephanie Sparda, a pharmacist at a Hannaford Bros.' Shop N Save Supermarket, Scarborough, Maine, is ambivalent, as are other supermarket pharmacy colleagues. Pharmaceutical manufacturers now are throwing at American consumers a whopping $1.5 billion a year in advertising. The industry's efforts appear to be paying off in high quarterly profits. ...
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