though I know they don't like to refer to themselves as fast food, effectively, that's what it is. It might be quality fast food, but it's $40 a family, per night. You can go into an Albertson's or a Ukrop's and spend $40 if you wanted to. You can also walk out with a nice meal for a family of four for about $15 at Ukrop's. he lion's share of the meal solutions market is the perceived quality differential. No matter how good the quality is, people perceive the quality to be bad. They assume ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.