MAPLE HEIGHTS, Ohio -- Category management has enabled Finast here to get closer to its customers. Speaking at the Frozen Food Month Kickoff in Cleveland, Greg Spragg, Finast's executive vice president of marketing and store operations, said Finast has placed a greater emphasis on marketing. "We've created a circumstance where we are expecting and enabling category managers to spend much more time on marketing; spend much more time in the field, get closer to their customers and do a much ...
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