Frequent-shopper programs are only just beginning to deliver on their immense promise to boost customer loyalty and hike profits -- key paybacks that nearly all segments of the industry expect to transform the supermarket business before long. The most successful frequent-shopper initiatives heading forward certainly will look a lot different than the dressed-up trading-stamp programs that many retailers implemented in early attempts to garner customer loyalty. Instead, industry experts ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.