Supermarkets will not be in the spirit of giving this holiday when it comes to their photo-film sales. Retailers' in-store space concerns and aggressive merchandising plans are giving way to a fight with mass merchandisers, drug stores, and even their own grocery section counterparts. "[Photo and film] is an attack category," said Phil Simon, general merchandise promotion and merchandising manager for Minneapolis-based SuperValu's northwest division. "Everyone is fighting for the business, ...

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