New products are often the fuel that fires sales at supermarkets. They spark excitement, build trial and generate volume. That is -- if they're on the shelf. SN recently went undercover in New York's borough of Manhattan to determine who is maximizing the opportunity offered by the arrival of a new item on the food retailing scene. Here, business is as competitive as anywhere else -- and perhaps even more so -- due to the sheer number of alternatives consumers have to traditional retail ...

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