If you want someone to try your product, give it away. That was the thinking behind the Publix Brand Challenge, a regional promotion where shoppers who bought certain national brands received the private-label equivalent for free. The goal was to let consumers compare Publix store brands side by side with national brands, said Maria Brous, spokeswoman for Lakeland, Fla.-based Publix Super Markets. "We're saying, 'Here, you be the judge,'" Brous told SN. The Publix promotion is among a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.