OKLAHOMA CITY -- Fleming Cos. here said it anticipates making a stronger effort to recruit new retail customers now that it has implemented its Fleming Flexible Marketing Plan among almost half its customers. According to Shane Boyd, media relations manager, "As our marketing efforts have been focused on training customers to implement the plan, we haven't utilized the plan as fully as possible as a marketing tool to sign up new customers. "We're now taking steps to do more 'prospecting.' " ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.