OKLAHOMA CITY -- Fleming Cos. plans to aggressively market its Marquee Premium upscale private label following the completion of the wholesaler's first phase of introductions. "We're doing some of the traditional marketing elements with demos, ad slicks advertising and newspaper print, as well as coordinating the resets and making sure that we position the products properly in the sections," Robb Kraft, Fleming's premium-brand manager, told SN in mid-March. "We're about a month away from ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.