In 1971, when General Foods licensed "The Flintstones" cartoon characters to appear on Post Fruity and Cocoa Pebbles brand cereals, it was a novel tactic. But it was one that company executives felt was justified, says Pat Browne, spokeswoman for General Foods USA, a division of Kraft General Foods, White Plains, N.Y. n fact, "The Flintstones" cartoon is the longest-running television show in history, having been on the air continuously since 1960 when it was created by Hanna-Barbera ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.