NEW YORK -- "The Flintstones" will return to home video on April 27 when Turner Home Entertainment, Atlanta, releases four tapes from the Hanna-Barbera television series. The 50-minute videos will contain two episodes each, carrying a suggested retail price of $12.98 with prebook slated for April 12.
despread licensing and merchandising efforts and a $3 rebate in conjunction with the purchase of a remote control from Universal Electronics, Twinsburg, Ohio.
Timed to coincide with the theatrical release of a Flintstones live-action movie from MCA, the animated Flintstones titles from Turner end a two-year video moratorium that began when Turner purchased Hanna-Barbera at the end of 1991. The episodes on the first four tapes will be new to the home video market, though.
"Without a doubt, 'The Flintstones' promises to be our biggest selling product this year," said Snyder. "We have everything in place -- publishing support, a rebate promotion, POP, free consumer offers -- to market this classic video series."
Phil Kent, president of Turner Home Entertainment, likened Turner and the Hanna-Barbera product to the Walt Disney Co. of 10 years ago. "At that time, a new management team came from Paramount, took a classic family of characters and repositioned, revitalized and resold those characters throughout the world," he said.
"Now through the global Turner distribution machine, the Flintstones are reaching every corner of the world on television, on videocassettes, in comic books and even on overseas airlines," said Kent.