Retailers testing an advertising device installed in the floor tiles in stores say that it is stimulating sales in the dry grocery aisles. The ad vehicle -- a 2-foot by 2-foot clear scratch-resistant plastic sheet that covers a four-color "magazine style" photographic advertisement -- appears in the floor at more than 100 supermarkets to date. The manufacturer expects it to be in about 400 by the end of the year. The floor-tile advertisers include national-brand manufacturers and the ...
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