ORLANDO, Fla. -- While holidays offer retailers ample opportunity to make big sales in their floral departments, managers should focus on keeping sales momentum going throughout the year. In fact, there's huge potential all year long for floral sales in supermarkets, said Tom Lavagetto, president, The Floral Consulting Group, Spokane, Wash. Yet, strong sales and profits require consistently sharp store-level execution, particularly in the merchandising realm, he said. Knowing what sells in ...

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