ATLANTA -- Kroger Co.'s division here gave a plug to the agricultural product of Georgia's southern neighbor while touting the benefits of citrus fruits in a full-page ad promoting Florida orange and grapefruit juice.
In a health-oriented message to consumers, which tied in Tropicana-brand products and Florida produce, Kroger extolled the benefits of drinking the vitamin C-filled juices.
The copy read: "Over 500 medical studies -- well over 100 on vitamin C alone -- point to one conclusion: The vitamins and nutrients in orange juice and grapefruit juice can play an important role in maintaining good health. Orange juice and grapefruit juice are also sodium-free, fat-free and cholesterol-free."
The ad also told consumers that 100% Florida orange juice is a good source of vitamin C, which is "vital for healthy skin, bones and gums." It also contains folate, which "helps prevent anemia," and potassium, which "regulates heart rhythm."