NORWALK, Conn. -- If Courageous Cola can't come to the rescue, then consumers might try to quench their fiery thirsts with Incendiary Citrus. The carbonated soft drinks -- part of a line of beverages, salty snacks and chili developed by Firefighter Brand Products -- are nearing the end of a four-week trial at 110 Publix Super Markets stores in Florida. Started by a firefighter 11 years ago, the fledgling company hopes to become a national brand by tapping into the better-for-you movement ...

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