Offering discounts to frequent shoppers is a time-honored way to foster loyalty and build business, but savvy supermarket executives know they must do more to keep their top spenders in the fold. Some retailers are teaming up with local merchants and organizations to offer discounts on services such as dry cleaning or fast food. Others have programs for top customers to earn rewards such as points toward free airline tickets and even more groceries. Retailers are also allowing customers to ...

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