HOUSTON -- The PromoFlor national promotion campaign and category management for the floral department will be the topics of the two keynote addresses at the Floral Marketing Association's convention next month. une 14 with a keynote general session entitled "Ignite Profits and Efficiencies Through Category Management." Dennis J. Sobotka, a partner in The Partnering Group, Cincinnati, will address what category management is, a category definition for floral, category roles for floral and ...

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