HOUSTON -- The PromoFlor national promotion campaign and category management for the floral department will be the topics of the two keynote addresses at the Floral Marketing Association's convention next month.
une 14 with a keynote general session entitled "Ignite Profits and Efficiencies Through Category Management." Dennis J. Sobotka, a partner in The Partnering Group, Cincinnati, will address what category management is, a category definition for floral, category roles for floral and strategies and tactics for floral categories. Saturday's keynote general session will be "PromoFlor: Make it Take Off for You." David Mears, chairman of the National PromoFlor Council, will be on hand to provide an overview and discuss advertising plans for the next two years.
Friday's schedule will also feature split sessions. The topics are "Propel Non-holiday and Impulse Sales Throughout the Year," "Discover How Floral Fits into the Supermarket 'Big' Picture" and "How to Deliver Out-of-this-World Customer Service."
On Saturday, June 15, the opening session will focus on "The Challenge of Change," with a presentation by Grady Jim Robinson.
More than 300 companies will be exhibiting on the show floor. The show will feature blooming plants, accessories, decor, baskets, containers, displays, equipment, silk and dried flowers, fresh flowers and bouquets, foliage plants and industry services.
The Super Floral Show exhibit will be open Thursday, June 13, from 9:30 a.m. to 5:30 p.m.; Friday, June 14, from 9:30 a.m. to 2:00 p.m.; and Saturday, June 15, from 9:30 a.m. to 3:00 p.m. for exhibitors, qualified buyers and buying agents.
The exhibit hall will be open to all FMA convention and Super Floral Show registrants on Friday, June 14, from 2:00 p.m. to 5:30 p.m. only.
Lifestyle patterns will also be featured at this year's show. Five suppliers have formed an alliance, RESOURCE 2000, to feature what they call six of the most popular lifestyle trends in America.
The booths of alliance members will display one completely merchandised trend. Floral consultant Matt Wood will create the displays, which he identified as "Bottle Green," "Continental Trophy," "Provence," "Cottage Garden," "True Colors" and "Classical Elegance."
Alliance members will provide RESOURCE 2000 notebooks at their booths, which will explain the emerging trends in detail. Members include Kerry's Bromeliad Nursery, Homestead, Fla.; Nature's Flowers, Miami; Structural Concepts, Muskegon, Mich.; Tri-Mar, Scottsdale, Ariz.; and the Florida-based breeding program of Yoder Brothers, Barberton, Ohio.