SCOTTSDALE, Ariz. -- American consumers said food offers the best value among the items they purchase, according to a new survey.
id-Winter Executive Conference here last week.
"In today's uncertain times, food continues to bring satisfaction and value," said C. Manly Molpus, GMA president and chief executive officer. "Consumers overwhelmingly trust the food industry to deliver safe, quality and innovative products they can rely on."
Nearly one-half of those surveyed (48%) say food "offers the best value," outranking clothing (15%), home electronics (10%), home furnishings (9%), automobiles (8%) and nonprescription drugs (7%) for offering the best price, convenience, quality, customer service and choice.
Despite Americans' overwhelming support of its political leadership since Sept. 11, the federal government was even outranked by the food industry in terms of favorability.
American adults also rated the food industry most favorably against six other peer industries, including gas and oil, automobiles, electronic, pharmaceuticals and the stock market.
Food outranked each of the other industries by double digits, with 24% of respondents rating it as the industry about which they have the most favorable opinion.
