WASHINGTON -- The Food Marketing Institute here said it has agreed to joint ventures with two international food shows in China and the Netherlands.
he FMI focusing on loyalty marketing, demographic and psychographic customer profiles, the use of layout and design to build sales and profits, and warehousing/distribution, the FMI said.
Each session will consist of a 40-minute presentation by an FMI speaker, followed by a 20-minute presentation by a Chinese counterpart.
The ROKA Food Fair -- the Netherlands' largest food show -- is scheduled for Feb. 20 to 23, 2000, in Utrecht, Netherlands.
As at the China show, the FMI will offer a general session and four seminars, but the topics will include future use of credit cards and cash in Europe, category management, e-commerce, and a progress report on Efficient Consumer Response in the United States, with a 40-minute FMI presentation followed by a 20-minute presentation from a Dutch executive.
Timothy M. Hammonds, the FMI president, is expected to present the keynote address at the Dutch show.
The FMI said the China Retail Conference is expected to attract 50,000 visitors, with 300 exhibitors.
China's retail sales have risen from $155 billion a year in 1991 to a projected $600 billion by 2000, spurred by the increased spending power of the average Chinese worker, the FMI said.
The ROKA show, which is held every other year, is expected to attract 45,000 executives from supermarkets, specialty stores and restaurants.
