Beer sales are booming and supermarket operators are striving to position themselves as the best beer booster in town to capture consumer dollars and the additional sales beer-buyers bring. "Last year was a great year for beer sales," said Mark Endres, liquor, beer and wine buyer, Save-Mart Supermarkets, Modesto, Calif. "Premium was up and we saw a transition to larger packs with a larger ring." The chain's sales of premium beer rose 9.8% in dollars and 6.8% in cases. "There is a definite ...

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