CHICAGO -- As supermarkets face new consumer shopping patterns and a wider array of competition, some are putting things in focus with focus groups. "Focus groups are helping to give supermarkets insight on specific kinds of behavior by testing new ideas or feelings or attitudes in depth," said Daryl Gilbert, director of qualitative research at Leo J. Shapiro Associates based here. These groups are helping supermarkets remake stores in some instances. "You might find through a focus group ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.