MODESTO, Calif. (FNS) -- Save Mart Supermarkets here is scoring produce sales successes by following a formula for planning promotions from start to finish, according to Steve Junqueiro, director produce/floral, Modesto, Calif. te the marketplace," Junqueiro said. Whatever a chain's goal for produce promotions, the produce decision-makers have to make sure there is one, and that it is clearly stated and understood. "Make the determination if the promotion will drive sales, drive the ...
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