LA HABRA, Calif. -- Food 4 Less Supermarkets here is locating expanded party supply departments near snacks, beverages and deli-bakery to boost party supply sales. The adjacent departments were placed in Alpha Beta stores in Laguna Niguel and Lawndale and in a new store in Upland, late last year. "We've tried to create a really strong synergy by tying party supplies more into foods," said Larry Ishii, vice president of general merchandise purchasing. Since the new party supply areas were ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.