MONTVALE, N.J. -- The Food Emporium division of A&P here used an Italian-themed ad featuring imported gourmet products to set sales for the Columbus Day holiday. The annual promotion is successful at building grocery sales in the upscale Food Emporium division, which operates the bulk of its stores in New York City, an A&P spokesman told SN. "We merchandised this promotion in-store in a lot of ways. We used full endcap displays in all stores with total point-of-sale materials. We ...
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