SALISBURY, N.C. -- Food Lion here treated its customers to an uncharacteristically large number of sale-priced ice creams and novelties in an ad to kick off its participation in National Ice Cream Month in July. Branded items, private-label products, generic products and co-branded novelties were all featured in the ad, which was sprinkled with such images as the Statue of Liberty, fireworks, penguins and the Ice Cream for America logo. Ice Cream for America is an International Ice Cream ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.