SALISBURY, N.C. -- Food Lion here is among the retailers doing some "stuff" to increase its Pepsi sales this year. The chain has taken out newspaper ads and built extensive in-store displays to promote "Pepsi Stuff," a new continuity program that rewards Pepsi drinkers with free Pepsi Stuff items, including hats, T-shirts, hacky sacks, leather jackets, denim jackets and mountain bikes through "Pepsi Points" proofs-of-purchase. "We have displays in all our stores with point-of-sale ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.