Food Lion was named the official supermarket of NASCAR in 1995 and has never looked back, deepening its promotional involvement with the sport each year since then. ng NASCAR-related promotions, as well as good customer support for the promotions," said Chris Ahearn, Food Lion's director of communications. "If there's a product that's also affiliated with NASCAR that's part of our promotions, we're able to track their effectiveness as well -- and [NASCAR promotions] have been very ...

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