CHICAGO -- Treasure Island Foods here scored a merchandising goal when it created a "Foods From Spain!" promotion to tie in with the World Cup soccer games being played in the Windy City. The promotion spanned two weeks last month and featured a wide range of Spanish products, including olive oil, vinegar, artichoke hearts, cheese and wine. It was merchandised in a half-page ad that ran alongside Treasure Island's usual full-page ad in the Chicago Tribune. The ad used the subheadline, ...

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