CHICAGO -- Treasure Island Foods here scored a merchandising goal when it created a "Foods From Spain!" promotion to tie in with the World Cup soccer games being played in the Windy City. The promotion spanned two weeks last month and featured a wide range of Spanish products, including olive oil, vinegar, artichoke hearts, cheese and wine. It was merchandised in a half-page ad that ran alongside Treasure Island's usual full-page ad in the Chicago Tribune. The ad used the subheadline, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.