Members of the retail floral community say supermarket floral operations have come a long way -- but they are still being hindered by perceptions of inferiority compared with most other departments. The perception of floral as an afterthought to produce, according to several retail floral executives from around the country interviewed by SN, can come from store-level personnel or from the highest-level corporate executives -- and either way it is a frustration that floral directors must ...

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