The center of the store is not the first place one might expect to get emotional. Still, a growing number of grocers are learning that these aisles present some of the greatest opportunities for forging meaningful bonds with consumers. The shelf stability and fixed pricing of items merchandised in the section lend themselves well to the key initiatives outlined in the following pages. Whether geared toward enhancing the quality of one's life, evoking memories of a childhood spent in a ...

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