True Colors DOWNERS GROVE, Ill. -- As the market for kid-friendly products continues to boom in the consumer packaged goods industry, the colored-food segment is gaining in popularity. Following the lead of the H.J. Heinz Co., which has had so much success with its green-colored ketchup that it just added "Funky Purple" to the mix, ConAgra Dairy Foods here has introduced Parkay Fun Squeeze in "Electric Blue" and "Shocking Pink." Rolling out nationwide this month, Fun Squeeze provides 10 ...

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