TOKYO -- With the introduction of Sifone, a shampoo brand designed for consumers in China, Kao Corp., Japan's leading household and personal products manufacturer, has established a toehold on the Asian continent. "We are working to expand our operations in the growing Asian market by making products to match local needs," says Kao's president, Fumikatsu Tokiwa. That strategic approach led Kao, based here, to form a joint venture in Shanghai last year that is now manufacturing hair care ...
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