CLEVELAND -- Grocers looking to bring the baby club concept into their stores must remember one thing: keep it simple. That's the advice of Mike La Fortune, vice president of supermarket sales for American Greetings here, sponsor of the American Greetings Research Council, a unit formed to expand general merchandise and health and beauty care sales in supermarkets. "The supermarket industry really needs to take advantage of its No. 1 competitive advantage, and that is customer traffic," La ...

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