A growing number of new premium-priced shampoos and conditioners, containing ingredients for specific needs, are having a strong effect on the business, and helping supermarkets gain profits in a category that has been traditionally commodity driven. Even value-priced brands now are launching specially formulated items with higher price points and integrating them into their lines. This month, Gillette launches its White Rain Herbs & Blossoms, which combines distinctive fragrances in a ...

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