Orange juice has always been one of the healthiest items in the supermarket, but a new generation of juices fortified with calcium, vitamins and fiber is adding another dimension to the nutritional attributes of chilled juices. The refrigerated orange juice category grew 2.9% at supermarkets across the country during 1994, according to Information Resources Inc., Chicago, while frozen juices were down 6.2%. The aim of the new nutritionally enhanced juices is to bring even greater sales ...
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