If supermarket health and beauty care executives take an aggressive approach to promoting and merchandising vitamins, the ever-growing segment could crack into their list of top-five category sellers. Currently, vitamins are the seventh best-selling HBC product at supermarkets, but according to retailers polled by SN, attention paid to the vitamin category at food retail has not matched the sales strength and potential of the products themselves. For the 12 months ended June 30, 1994, the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.