Supermarkets may be the ideal retail outlet for selling prepaid phone cards and retailers are discovering many benefits to merchandising them. her departments through cross-promotional efforts and tie into the chain's frequent-shopper program. Given the right program, retailers can greatly reduce their investment in calling-card merchandising. Here is what executives had to say: SN: How can supermarkets benefit from the growth in phone cards and how do the products fit within the grocery ...

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