The food industry's quick response this spring in rolling out Aleve, the new analgesic from Procter & Gamble and Syntex Corp., was a demonstration of the General Merchandise Distributors Council's Educational Foundation at work. Two studies on the prescription-to-over-the-counter switch market, released by GMDC's Educational Foundation last year and early this year, provided the impetus and gave food distributors and retailers the knowledge they needed in getting Aleve into their stores ...
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