DALLAS -- The founder of Boston Chicken said the quintessential home-meal replacement format could be an "absolute winner" inside a supermarket, but only if consumers could get to it easily -- and that condition is far from a given in most grocers' stores. "If you're not convenient, then you're not in HMR, no matter what kind of food you serve," said George A. Naddaff, former chairman and chief executive of Boston Chicken, the man who says he coined the term "home-meal replacement," and who ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.